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Communications Services


Marketing Strategy and Business Development, C-Suite Marketing Consulting, Branding, Research, Data Analysis, Concept Design, Proposals, Budgets, Competitive Analysis, Marketing Project & Program Management, Creative & IT Staffing,  Meeting Planning and Public Speaking, International Business Strategy

Business Development and Marketing Services to Help Your Company Grow

Marketing takes work, but it can be great fun too. It starts with a vision, a mission, and a purpose. Your powerful vision will bring results more quickly than any other action you can take. How dynamic is your vision? Then there's your marketing mission. How do you get customers to want what you have to sell before they even know they want it?  


The purpose of marketing planning is to identify ways to successfully connect with people who will pay for your products and services. But looking much deeper is critical. What is your story? Who are you? What do you stand for? Repeating what you've always been doing can't get you there, because people's requirements and preferences are constantly changing with the times. Creativity and experimentation are essential. Good marketing always involves risk-taking.


How does marketing work in a practical, day-to-day way? We help you clarify and magnify your vision, create a roadmap for your success with your mission always in mind, and consistently follow the marketing plan, step-by-step. (We'll even help you sell the Brooklyn Bridge, as long as you can prove ownership.)


Research, Copy Writing, Editing, Content Updates, Scripts, Articles, Reports, White Papers, Blog Posts, Email Content, Newsletters, Press Releases, Technical Docs, Presentations & Speech Writing, Trade Show Collateral, Trade Show Booth Design, Logos, Advertising Copy, Art Direction & Design, Audio and Video

Business Development and Marketing Services to Help Your Company Grow

Content is the monarch of marketing these days. Even with all the digital tools at your disposal, if your message is blurry and disjointed, your business will get lost in the vast digital landscape. A clear message reflecting an accurate awareness of your customers' desires will be the guiding light for all your marketing activities.


It is an ongoing process to keep messaging fresh and relevant. Just one go-around won't do it, but this is especially where the fun, creative part comes in, and we can help you with that. 


Creativity and solid writing is key. Customers don't want boring, tired-out content to read or listen to or watch. Above all, they want the thrill of learning something new and making it work for them. You deserve to be remembered and respected for the knowledge and enjoyment you bring to your customers. We help you make sure that your content is equal to your desired business outcomes.


Websites and SEO, Trade Shows and Live Events, Email Campaigns, Mailing List Acquisition, Article Placement in Online and Print Media, Syndication, Influencers, Remarketing, Ad Placements, Ad Words, Webinars, Podcasts, Social Media via Linkedin, Facebook, Medium, Twitter, YouTube

Business Development and Marketing Services to Help Your Company Grow

Now that you have some great content, what are you going to do with it? Your first contact with a brand new customer happens through emails, newletters, white papers, articles, reports, webinars, events, and more.  Then those contacts need to be nurtured consistently over time with careful, periodic follow up. There are lots of ways to broadcast your message.


Meaningful customer contact also takes place through well planned conferences, trade shows, and special events. Without a chance to develop face-to-face relationships over time, your connections and deeper knowledge of your customers can't grow.  


Planning a do-able content distribution schedule, and looking ahead beyond just one financial quarter at a time, is the way to go. Be patient and keep the vision alive. Running a good distribution program is like a marathon, so it pays to keep up the pace.  To keep your business at the forefront, you're never done. Teamwork is required, and each participant is important to winning. Now watch and see measurable results come in.


Lead Generation Reports, Marketing Qualified Leads (MQLs), Unique Website Visitors, Page Views, Bounce Rates, Click-through Rates, Conversion Rates, Inbound Link Tracking, Google Analytics, Key Performance Indicators (KPIs), Cost of Aquisition Analysis, Predictive Analysis, Marketing ROI, Customer Metrics, Competitive Analysis, Trend Analysis

Business Development and Marketing Services to Help Your Company Grow

Yes, numbers are important. The right numbers can give you a reliable, panoramic view of what's happening.  Or, because numbers are easily manipulated, they can tell little lies or even big ones. Customers will eventually find you out.


Good marketing data is a snapshot of what is happening at the current time, and if you keep doing what you are doing now, this data may portend the future. But whether you stay on the same course or not is up to you, and numbers need not rule your business unless you want them to.  Data is just one method by which you want to make decisions. 


You have the power to influence your numbers anytime. Sometimes that means staying your course, and sometimes that means making big or little changes. The willingness to do what it takes is underneath it all, while you keep your vision alive. 


Marketing is both science and art, art and science. It's all about balance.




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